Team
At Armando Pereira, we work with a simple purpose: to make every person who walks through our doors feel good, inside and out. We believe that care begins with how we interact—with each other, with our clients, and with the small details of everyday life. We value closeness, attentive listening, and the human touch.
Here, every gesture is carefully considered, and every service is delivered with soul. We work with ease, amidst smiles, and with a shared commitment: to respect the time and essence of those who seek us. Because for us, caring is this: it's simplicity, it's truth, it's presence.
"Where our story begins, our care begins"
“Between hair and dreams”
São Romão, summer 1986, Eduardo Pereira instills in his son the value of work and its importance for the future. He asks Tonécas, the town's historic barber, to let the boy help out during the holidays, so he doesn't become a "rascal"! He starts by removing the many hairs that covered him from the ground and on top of the yellow pages, once quite thick, he cuts the first hairs and undoes the first beards!
Armando Pereira, 11 years old, discovers the passion for this ancient and noble art that allowed him to create AP Barbeiros!
“Armando Pereira: a passion that began at age 11”
São Romão, summer 1986, Eduardo Pereira instills in his son the value of work and its importance for the future. He asks Tonécas, the town's historic barber, to let the boy help out during the holidays, so he doesn't become a "rascal"! He starts by removing the many hairs that covered him from the ground and on top of the yellow pages, once quite thick, he cuts the first hairs and undoes the first beards!
Armando Pereira, 11 years old, discovers the passion for this ancient and noble art that allowed him to create AP Barbeiros!
AP Barbers
1992 AP Barbers BARBERSHOP is born!
Time brought stimulating experiences, challenges, new responsibilities and the many clients, brought the commitment to create a space to take care of the other in a unique way.
In perfect harmony with Vila de São Romão and designed for the world, the barbershop is a simple and innovative space, where haircuts come to life, the classic shaving beard is iconic and the attention to detail makes all the difference.
"But we never stopped dreaming..."
As the years went by, we felt it was time to broaden the way we care. It was no longer just about a haircut or a beard — it was about care that is closer, deeper, more sensitive. The same attention to detail, the same respect for individuality, but now dedicated to the whole body, the skin, and both inner and outer well-being.
And so, in 2014, with the sensitivity and humanity of Sílvia Mendes, a new chapter of the brand was born: AP Estética.
AP Aesthetics
With dedication, intuition, and a human touch, Sílvia has brought a new dimension to beauty rituals. More than aesthetics, we create a true refuge — a space where care is intimate, personalized, and deeply respectful of each person’s identity.
Here, every treatment is designed with attention to detail — like a well-crafted haircut or a perfectly groomed beard — but with the gentleness of someone who knows that caring also means listening, welcoming, and transforming.